We believe everything is connected. And that means a media agency has to think and operate in an entirely new way. So new that we dont even call ourselves a media agency anymore. We call ourselves The Content + Connections Agency.
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Experienced media industry exec Huong Nguyen has joined independent Australian media agency Alchemy One as its new business director.Nguyen takes on the role after recently returning from the UK, where she served as business director at MediaCom, leading the planning, implementation and partnerships...
GroupMs has made a number of leadership changes to strengthen its structure in Australia. Yaron Farizon (left in main photo), currently CEO of MediaCom Russia and MediaCom Connections Israel, will become CEO of MediaCom AUNZ, whilst current MediaCom AUNZ CEO Willie Pang (right) becomes managing dire...
MediaCom AUNZ CEO Willie Pang is stepping away from the agency to take a broader role across GroupM as managing director of Group M services.Pangs appointment follows the March departure of GroupMs local CEO Mark Lollback. The search for the CEO is still underway, with Pangs new role created to buil...
WPP AUNZ agency MediaCom has today announced the promotion of Nick Thomas, currently head of marketplace, to national head of investment.Thomas will report directly into CEO Willie Pang, and will work closely with Clare Butterworth, who was recently appointed interim general manager of investment in...
Mediacom has revealed its new visual identity and brand proposition, See the Bigger Picture.The announcement:Mediacom has unveiled its new agency proposition: moving forward, the network will help clients See the Bigger Picture. By systematically providing services in response to client needs, Media...
From scepticism to dreaming those were MediaComs initial thoughts when it were first told what Programmatic OOH (POOH) was going to look like in the future and sometimes it still feels a long way away. However, over the last 18 months MediaCom have been on a ground-breaking journey, pioneering not...
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Former general manager of Mediacoms Melbourne office, Rob Moore, has launched Volcano, a marketing consultancy for the 2.3m local small to medium businesses that employ almost 70% of Australians, and contribute more than half of the countrys GDP, yet are mostly ignored by agencies.Moore told Mumbrel...
Initiative Melbourne has won a competitive pitch to win the media planning and buying account for automotive parts and accessories provider Genuine Parts Company, ending the brands relationship with incumbent Mediacom.The search for a new media agency began after an internal evaluation of its agenci...