https://www.itnewsafrica.com/2011/07/accenture-prepare-for-digitial-realities/
Accenture: Prepare for Digitial Realities - IT News Africa - Up to date technology news, IT news, Digital news, Telecom news, Mobile news, Gadgets news, Analysis and Reports
According to the 2011 Accenture Global Media and Entertainment survey,91% of senior executives of media and entertainment companies admit that they are not taking full advantage of customer data that can deliver customised content, leaving them ill-prepared to seize the revenue opportunities of toda...