Redwood City, CA YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, today introduced the YuMe Connected TV (CTV) SDK,
Publishers Benefit from Increased Ability to Monetize Over the Top (OTT) Audience Inventory; Advertisers Benefit from Improved Audience Targeting and Extended Reach
Aiming to allow publishers to benefit from an increased ability to monetise OTT inventory, ad tech leader YuMe has launched its Connected TV (CTV) SDK.
YuMe, a partner for video advertising, has unveiled the YuMe Connected TV SDK, designed to help publishers and advertisers engage audiences with TV-like, full s
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Following a March launch of its first programmatic platform Video Reach, video ad tech company YuMe showed 40% growth in revenue year-over-year, totaling $37.3 million for the first quarter. While some might say YuMe is late to the programmatic party, cofounder and CEO Jayant Kadambi said the compan...
REDWOOD CITY, Calif., January 6, 2014 (ADOTAS) YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, and Gracenote(R), a global leader in music and video content recognition technology, are collaborating to synchronize TV and mobile advertising in order to optimiz...
This was supposed to be the year that all the big video ad networks would begin going public, and it looks like its starting to come true. Less than a week after Tremor Video listed on the NYSE, competitor YuMe filed its S-1, announcing its intent to raise $65 million in an initial public offering.